proact
Qualitative Research in Asia
Our Work
- Elites
- Childrens' Research
- Rural Research
- Advertising Research
- Sectoral Research
- Vidyaranya Trust
- Studies Conducted
Month's Chosen
International Conferences & Recent Presentations
- Haggling, bargaining and fixed price policies: The changing face of Indian retail - Piyul Mukherjee & Damodar Mall, at ESOMAR, Valencia, Spain, 2007.
- London Business School Marketing Conference: Positioning for Power - Global Marketing Strategies 12 May 2006.
- AQR-QRCA / Dublin Biennial Conference: Proact's Paper gets the BEST PRESENTED PAPER AWARD for ‘No Goodbyes for Tata’, April 05.
- Conference News: The Dublin Experience. As Published in Connections, May 2005.
- Packaging Insights From Eastern and Western Cultures, QRCA: Phoenix, November 2004
- "Hot Buttons that trigger the nation", 2003, Madrid
- Other ESOMAR, QRCA & AQR-QRCA conferences
Articles
- Focus Groups help foreign companies understand India’s massive markets: Jay Zaltzman and Piyul Mukherjee
- "What would you tell Philip Kotler about India?" MICA CLASS on consumer behavior.
- Article in INDIA TODAY August 2005: 'Growing Older Younger'.
- Article in the Economic Times, September 28, 2004.
- IMPACT - The Marketing, Advertising & Media Weekly December 20-26, 2004
- "Communication Skills for Women" RYLA, Rotary Club, Mumbai
- The Indian Consumer - some Insights based on a Data Mining exercise across a thousand focus groups and depth interviews conducted in the past two years.
Interviews with Qualitative Researchers Worldwide
- Alena Mamardashvili, Russia
- Bogdana Baltasiu and Mihaela Alexandru, Romania
- Julia Gartside-Spink, The UK
- Mauricio Remba,Mexico City, Mexico
- Manuela and Andrew Fletcher, New Zealand
- Petek Cirpili, Turkey
- Enrique Domingo de Blas of Madrid, Spain
- Interview with Piyul Mukherjee» Published in CONNECTIONS, the online QRCA magazine
Studies Conducted
Recent Studies Conducted by Proact:
Advertising Research on Tata Corporate Brand. Depth Interviews with
various Tata company CEOs and other members of their senior-most
management, for internal survey. A study on 'Retirement Benefits' and
Insurance. Study amongst the Indian Elite on their shopping experiences,
in relation to jewelry purchase. News watching amongst the elites, as well
as core middle class audiences. A comprehensive study at all the top
management institutes in India (IIMs etc.) inclusive of focus groups and
profiling questionnaires, for a psychographic analysis of students in the
first as well as the second year of management studies.
Kind of Studies conducted:
- Corporate Image
- Brand Equity
- Product Development
- Market Mapping
- Segmentation
- Psychographic Profiling
- Communication Development
- Media Habits
Examples of Conducted Studies:
The Indian counterpart on Global Vision, and Advertising for Close Up
toothpaste, Lux soap, and Axe deodorant. For De Beers, recently conducted
a comprehensive study amongst the Indian elites, on their attitudes
towards, and needs satisfied by 'diamonds'. Various ongoing studies on
motivations related to Insurance. New Business Ventures research for the
introduction of a top-end cosmetic, Aviance; All qualitative work on
Sangam, Hindustan Lever's premium retailing & e-tailing venture.
Youth: Our Area of Specialization
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'A TEENAGER' 75 years ago and Today |
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Ananda Gupta passed away quietly in a nursing home in London, on 8th December 2005. Perhaps the youngest fighter for freedom in the history of the Indian struggle for independence, he had been sentenced to a term of life imprisonment in 1930, at the tender age of 15 years, by the British rulers... |
A Message from the heart - of Aakash Degwekar. This talk was given by him, when he was 14 years old, at the Chrysalis workshop! Tweenagers, that persecuted group of people that comprises school going teenagers. This stage, where most emotional, mental and physical changes take place... |
