proact
Qualitative Research in Asia
Our Work
- Elites
- Childrens' Research
- Rural Research
- Advertising Research
- Sectoral Research
- Vidyaranya Trust
- Studies Conducted
Month's Chosen
International Conferences & Recent Presentations
- Haggling, bargaining and fixed price policies: The changing face of Indian retail - Piyul Mukherjee & Damodar Mall, at ESOMAR, Valencia, Spain, 2007.
- London Business School Marketing Conference: Positioning for Power - Global Marketing Strategies 12 May 2006.
- AQR-QRCA / Dublin Biennial Conference: Proact's Paper gets the BEST PRESENTED PAPER AWARD for ‘No Goodbyes for Tata’, April 05.
- Conference News: The Dublin Experience. As Published in Connections, May 2005.
- Packaging Insights From Eastern and Western Cultures, QRCA: Phoenix, November 2004
- "Hot Buttons that trigger the nation", 2003, Madrid
- Other ESOMAR, QRCA & AQR-QRCA conferences
Articles
- Focus Groups help foreign companies understand India’s massive markets: Jay Zaltzman and Piyul Mukherjee
- "What would you tell Philip Kotler about India?" MICA CLASS on consumer behavior.
- Article in INDIA TODAY August 2005 : 'Growing Older Younger'.
- Article in the Economic Times, September 28, 2004.
- IMPACT - The Marketing, Advertising & Media Weekly December 20-26, 2004
- "Communication Skills for Women" RYLA, Rotary Club, Mumbai
- The Indian Consumer - some Insights based on a Data Mining exercise across a thousand focus groups and depth interviews conducted in the past two years.
Interviews with Qualitative Researchers Worldwide
- Alena Mamardashvili, Russia
- Bogdana Baltasiu and Mihaela Alexandru, Romania
- Julia Gartside-Spink, The UK
- Mauricio Remba,Mexico City, Mexico
- Manuela and Andrew Fletcher, New Zealand
- Petek Cirpili, Turkey
- Enrique Domingo de Blas of Madrid, Spain
- Interview with Piyul Mukherjee» Published in CONNECTIONS, the online QRCA magazine
Sectoral Research
With expertise in The Indian
Marketplace, Proact delivers following services for this sector:
Market Research
We help organisations examine the market conditions and take key decisions
backed by cutting edge information & use tools like focus groups, in-depth
interviews and data mining. This helps our clients to test the potential
for new product/service that is in the conceptual or developmental stage.
Thus the organisation is able to anticipate the demand, assess client's
expectation and focus on the future direction the business should take in
a cost effective way with maximized chances of success.
Feasibility Studies
We present before key decision makers the complete investment cost with
regard to benefits that are likely to accrue to the organisation in the
future. After analyzing the project from the viewpoint of technical,
financial and sustainable feasibility, special attention is paid to
environmental safety and the implications of regulations governing this
sector. The studies also assess the merits of various options with regard
to organisational capabilities vis-à-vis external opportunities. Proact
with its considerable expertise is able to suggest insights with regard to
a project's viability.
CONTACT
FACILITIES provides a unique dedicated one-way-mirror facility,
in Mumbai, with the compact venue (500 sq. feet) expressly created
for the purpose of conducting market research.
[Click here for more information]
Youth: Our Area of Specialization
|
'A TEENAGER' 75 years ago and Today |
|
|
Ananda Gupta passed away quietly in a nursing home in London, on 8th December 2005. Perhaps the youngest fighter for freedom in the history of the Indian struggle for independence, he had been sentenced to a term of life imprisonment in 1930, at the tender age of 15 years, by the British rulers... |
A Message from the heart - of Aakash Degwekar. This talk was given by him, when he was 14 years old, at the Chrysalis workshop! Tweenagers, that persecuted group of people that comprises school going teenagers. This stage, where most emotional, mental and physical changes take place... |
