proact
Qualitative Research in Asia
Our Work
- Elites
- Childrens' Research
- Rural Research
- Advertising Research
- Sectoral Research
- Vidyaranya Trust
- Studies Conducted
Month's Chosen
International Conferences & Recent Presentations
- Haggling, bargaining and fixed price policies: The changing face of Indian retail - Piyul Mukherjee & Damodar Mall, at ESOMAR, Valencia, Spain, 2007.
- London Business School Marketing Conference: Positioning for Power - Global Marketing Strategies 12 May 2006.
- AQR-QRCA / Dublin Biennial Conference: Proact's Paper gets the BEST PRESENTED PAPER AWARD for ‘No Goodbyes for Tata’, April 05.
- Conference News: The Dublin Experience. As Published in Connections, May 2005.
- Packaging Insights From Eastern and Western Cultures, QRCA: Phoenix, November 2004
- "Hot Buttons that trigger the nation", 2003, Madrid
- Other ESOMAR, QRCA & AQR-QRCA conferences
Articles
- Focus Groups help foreign companies understand India’s massive markets: Jay Zaltzman and Piyul Mukherjee
- "What would you tell Philip Kotler about India?" MICA CLASS on consumer behavior.
- Article in INDIA TODAY August 2005 : 'Growing Older Younger'.
- Article in the Economic Times, September 28, 2004.
- IMPACT - The Marketing, Advertising & Media Weekly December 20-26, 2004
- "Communication Skills for Women" RYLA, Rotary Club, Mumbai
- The Indian Consumer - some Insights based on a Data Mining exercise across a thousand focus groups and depth interviews conducted in the past two years.
Interviews with Qualitative Researchers Worldwide
- Alena Mamardashvili, Russia
- Bogdana Baltasiu and Mihaela Alexandru, Romania
- Julia Gartside-Spink, The UK
- Mauricio Remba,Mexico City, Mexico
- Manuela and Andrew Fletcher, New Zealand
- Petek Cirpili, Turkey
- Enrique Domingo de Blas of Madrid, Spain
- Interview with Piyul Mukherjee» Published in CONNECTIONS, the online QRCA magazine
Article in the Economic Times dated September 28, 2004
It’s India dazzling on the global jewellery market.
The country, which is currently the world’s largest consumer of gold, saw
diamond consumption grow at a blistering 24% last year, recording the
fastest growth globally.
Compare that with US, the world’s biggest diamond consumer, which grew by
only 6.1% while Japan, the No. 2 global consumer grew by 4.9%.
The fact that the Indian market has several niche markets has not gone
unnoticed by DTC. “India has the maximum number of flagship brands.
Even in markets like US or Japan, single brands have got mention but we
have four brands here - Nakshatra, Asmi, Arisia and Sangini,” Ms Gidwani
said.
However, marketing analysts say agencies like DTC have been pumping their
adspend, thanks to the fact that marketing spends on diamonds are
typically very low (often in the range of 1-2%) against 8-10% for other
lifestyle products.
The growth of the Indian diamond market has attracted even the
site-holders. There are as many as 35 siteholders (a siteholder is
entitled to purchase roughs directly from DeBeers). Players like InterGold
have jumped onto the diamond retailing bandwagon.
“Diamonds have significant aspirational value. Over the next few years we
believe the growth would also come from smaller towns,” said Vijay Jain,
chief executive of Orra, part of the Intergold group.
Youth: Our Area of Specialization
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'A TEENAGER' 75 years ago and Today |
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Ananda Gupta passed away quietly in a nursing home in London, on 8th December 2005. Perhaps the youngest fighter for freedom in the history of the Indian struggle for independence, he had been sentenced to a term of life imprisonment in 1930, at the tender age of 15 years, by the British rulers... |
A Message from the heart - of Aakash Degwekar. This talk was given by him, when he was 14 years old, at the Chrysalis workshop! Tweenagers, that persecuted group of people that comprises school going teenagers. This stage, where most emotional, mental and physical changes take place... |
