proact
Qualitative Research in Asia
Our Work
- Elites
- Childrens' Research
- Rural Research
- Advertising Research
- Sectoral Research
- Vidyaranya Trust
- Studies Conducted
Month's Chosen
International Conferences & Recent Presentations
- Haggling, bargaining and fixed price policies: The changing face of Indian retail - Piyul Mukherjee & Damodar Mall, at ESOMAR, Valencia, Spain, 2007.
- London Business School Marketing Conference: Positioning for Power - Global Marketing Strategies 12 May 2006.
- AQR-QRCA / Dublin Biennial Conference: Proact's Paper gets the BEST PRESENTED PAPER AWARD for ‘No Goodbyes for Tata’, April 05.
- Conference News: The Dublin Experience. As Published in Connections, May 2005.
- Packaging Insights From Eastern and Western Cultures, QRCA: Phoenix, November 2004
- "Hot Buttons that trigger the nation", 2003, Madrid
- Other ESOMAR, QRCA & AQR-QRCA conferences
Articles
- Focus Groups help foreign companies understand India’s massive markets: Jay Zaltzman and Piyul Mukherjee
- "What would you tell Philip Kotler about India?" MICA CLASS on consumer behavior.
- Article in INDIA TODAY August 2005 : 'Growing Older Younger'.
- Article in the Economic Times, September 28, 2004.
- IMPACT - The Marketing, Advertising & Media Weekly December 20-26, 2004
- "Communication Skills for Women" RYLA, Rotary Club, Mumbai
- The Indian Consumer - some Insights based on a Data Mining exercise across a thousand focus groups and depth interviews conducted in the past two years.
Interviews with Qualitative Researchers Worldwide
- Alena Mamardashvili, Russia
- Bogdana Baltasiu and Mihaela Alexandru, Romania
- Julia Gartside-Spink, The UK
- Mauricio Remba,Mexico City, Mexico
- Manuela and Andrew Fletcher, New Zealand
- Petek Cirpili, Turkey
- Enrique Domingo de Blas of Madrid, Spain
- Interview with Piyul Mukherjee» Published in CONNECTIONS, the online QRCA magazine
"Communication Skills for Women" RYLA, Rotary Club, Mumbai
As covered in The Times Of India, Sunday 12 December
2004:
On Sunday Dec 5, the Rotary Club organised 'The District Rotary Youth
Leadership Programme for Girls' at the Gopal Sharma School at Powai. The
mission of the Rotary event was to inculcate leadership qualities,
especially in the girls through interaction with inspiring speakers from
the world of business, education and communications....
Piyul Mukherjee, CEO of Proact Research and Consultancy spoke on 'Communication Skills' leading to Career Options for Young Women in the field of Market Research. Mukherjee enlightened the youthful audience with her presentation on effective communication skills. She elucidated why women were found to be better researchers and communicators because they were more intuitive and multi task oriented. She also spoke on barriers of effective speaking and how well girls could work in Qualitative Research. Significantly, the preceptive, analytical and investigative characteristics of the lady made her a better researcher.
Youth: Our Area of Specialization
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'A TEENAGER' 75 years ago and Today |
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Ananda Gupta passed away quietly in a nursing home in London, on 8th December 2005. Perhaps the youngest fighter for freedom in the history of the Indian struggle for independence, he had been sentenced to a term of life imprisonment in 1930, at the tender age of 15 years, by the British rulers... |
A Message from the heart - of Aakash Degwekar. This talk was given by him, when he was 14 years old, at the Chrysalis workshop! Tweenagers, that persecuted group of people that comprises school going teenagers. This stage, where most emotional, mental and physical changes take place... |
