proact
Qualitative Research in Asia
Our Work
- Elites
- Childrens' Research
- Rural Research
- Advertising Research
- Sectoral Research
- Vidyaranya Trust
- Studies Conducted
Month's Chosen
International Conferences & Recent Presentations
- Haggling, bargaining and fixed price policies: The changing face of Indian retail - Piyul Mukherjee & Damodar Mall, at ESOMAR, Valencia, Spain, 2007.
- London Business School Marketing Conference: Positioning for Power - Global Marketing Strategies 12 May 2006.
- AQR-QRCA / Dublin Biennial Conference: Proact's Paper gets the BEST PRESENTED PAPER AWARD for ‘No Goodbyes for Tata’, April 05.
- Conference News: The Dublin Experience. As Published in Connections, May 2005.
- Packaging Insights From Eastern and Western Cultures, QRCA: Phoenix, November 2004
- "Hot Buttons that trigger the nation", 2003, Madrid
- Other ESOMAR, QRCA & AQR-QRCA conferences
Articles
- Focus Groups help foreign companies understand India’s massive markets: Jay Zaltzman and Piyul Mukherjee
- "What would you tell Philip Kotler about India?" MICA CLASS on consumer behavior.
- Article in INDIA TODAY August 2005 : 'Growing Older Younger'.
- Article in the Economic Times, September 28, 2004.
- IMPACT - The Marketing, Advertising & Media Weekly December 20-26, 2004
- "Communication Skills for Women" RYLA, Rotary Club, Mumbai
- The Indian Consumer - some Insights based on a Data Mining exercise across a thousand focus groups and depth interviews conducted in the past two years.
Interviews with Qualitative Researchers Worldwide
- Alena Mamardashvili, Russia
- Bogdana Baltasiu and Mihaela Alexandru, Romania
- Julia Gartside-Spink, The UK
- Mauricio Remba,Mexico City, Mexico
- Manuela and Andrew Fletcher, New Zealand
- Petek Cirpili, Turkey
- Enrique Domingo de Blas of Madrid, Spain
- Interview with Piyul Mukherjee» Published in CONNECTIONS, the online QRCA magazine
This Months' Chosen Brand
Pond’s is dedicated to bringing the pleasure back into face care, with cleansers, moisturizers and anti-aging treatment products specifically designed to meet the needs of 40-plus skin.
A trusted beauty secret Pond’s rich beauty heritage began back in 1846 when Theron T. Pond, a pharmacist from Utica, New York, introduced 'Pond's Golden Treasure', a witch-hazel based "wonder product." Forty years later, it was re-launched as ‘Pond's Extract’ and in 1905, the launch of Pond’s Cold Cream marked the brand’s evolution to a face care icon.
Archive
Researched the N-Series brand campaign last year
Recent
TV ad developed by Dentsu,
researched by Proact, during various stages of
development.
Brands Researched Erlier
P
o n d s
Packaging Research conducted by Proact, that helped suggest and finalize the
popular packs we see in the marketplace today. A brand and category we have
been closely associated with…
Ponds Dreamflower Magic! Garmi Me Sardi
PARACHUTE
ADVANSED
from Marico Industries Ltd.
The NextGen was moving away from oiling of hair – this communication creates
dissonance with shampooing of hair by itself … and suggests a pre-wash
oiling routine.
Concept Research Study by Proact, to finetune the strategy.
Axe
* One of our favourite brands, fun to work with.
* Irreverent, naughty, often over-the-top. Yet, never indecent.
* Proact has handled all its qualitative studies, since the brand was
introduced in India.
Relaunched
with a brand-new formulation, Rin Advanced is now available in the
marketplace, and as per early reports, flying off the shelves.
Proact has conducted quite a few studies in the build-up to the relaunch.
Including the’animatix’ research of the Announcer Ad ‘Paint Shop’, created
by JWT. Our study indicated the significance of the ‘new and different
White’ potential of the announcer.