proact
Qualitative Research in Asia
Our Work
- Elites
- Childrens' Research
- Rural Research
- Advertising Research
- Sectoral Research
- Vidyaranya Educational Trust
- Studies Conducted
Month's Chosen
International Conferences & Recent Presentations
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Bridges to Excellence in Qualitative Research
Leading exponents of qualitative research from both sides of the Atlantic were inspired to submit superb papers... On research on SecondLife; Semiotics; Synaesthesia... A series of outstanding presentations that provided food for thought... View the Conference program here.
- Haggling, bargaining and fixed price policies: The changing face of Indian retail - Piyul Mukherjee & Damodar Mall, at ESOMAR, Valencia, Spain, 2007.
- London Business School Marketing Conference: Positioning for Power - Global Marketing Strategies 12 May 2006.
- AQR-QRCA / Dublin Biennial Conference: Proact's Paper gets the BEST PRESENTED PAPER AWARD for ‘No Goodbyes for Tata’, April 05.
- Conference News: The Dublin Experience. As Published in Connections, May 2005.
- Packaging Insights From Eastern and Western Cultures, QRCA: Phoenix, November 2004
- "Hot Buttons that trigger the nation", 2003, Madrid
- Other ESOMAR, QRCA & AQR-QRCA conferences
Prague (May 19-21, 2010)
This prestigious biennial event is co-sponsored by the world's leading professional associations for qualitative research – the Association for Qualitative Research (aqr.org.uk) and the Qualitative Research Consultants Association (qrca.org).
The 2010 conference is all about Inspiration In Action – how and why qualitative research can go beyond information and insights to inspire decisions and actions that make a difference.
Interviews with Qualitative Researchers Worldwide
- Alena Mamardashvili, Russia
- Bogdana Baltasiu and Mihaela Alexandru, Romania
- Julia Gartside-Spink, The UK
- Mauricio Remba,Mexico City, Mexico
- Manuela and Andrew Fletcher, New Zealand
- Petek Cirpili, Turkey
- Enrique Domingo de Blas of Madrid, Spain
- Interview with Piyul Mukherjeeğ Published in CONNECTIONS, the online QRCA magazine
proact (at) gmail.com
ODYSSEY 2010
THE CHANGING FACE OF MARKET RESEARCH
ATHENS / 12 – 15 SEPTEMBER
As we enter a new decade, we as an industry must stop and take stock - to reflect on our research and approaches from the past, differentiate between perception and reality and determine what the future holds. ESOMAR is therefore proud to announce Odyssey 2010 – The Changing Face of Market Research to be held in Athens, the birthplace of critical thought and the foundation of modern culture.
[ Click Here for the ESOMAR's Odyssey 2010 page ]
Articles
- Focus Groups help foreign companies understand India’s massive markets: Jay Zaltzman and Piyul Mukherjee
- "What would you tell Philip Kotler about India?" MICA CLASS on consumer behavior.
- Article in INDIA TODAY August 2005 : 'Growing Older Younger'.
- Article in the Economic Times, September 28, 2004.
- IMPACT - The Marketing, Advertising & Media Weekly December 20-26, 2004
- "Communication Skills for Women" RYLA, Rotary Club, Mumbai
- The Indian Consumer - some Insights based on a Data Mining exercise across a thousand focus groups and depth interviews conducted in the past two years.
Piyul Mukherjee's presentation
'A City of Yesterday in the World of Tomorrow': Urban Solapur and Declining Industry – Its Impact on Women
At the thirteenth international Maharashtra Conference, Bratislava June 17-19, 2010, The Slovak Republic.
Welcome to Proact!
We are advocates for the customers' point of view, who
is smart, savvy, warm and fun to know.
As specialists in Consumer Interface and Market Research, we are also
known for a few more good reasons:
- Our Non-conventional Approach
- Our Accuracy of insights.
- Social sensitivity is key to us: We do not research cigarettes/liquor, & we do conduct research projects on subjects such as AIDS at cost.
- As 'One of the best' globally.
Coming soon...
Co-author
of Chapter on Youth Research:
Market Research Handbook, 5th Edition
Publishers: Wiley & Sons. Book released in October 2007 Price : US $ 200.00
Our presentation at the worldwide conference of Qualitative Research at Barcelona.
The Conference is a forum to showcase the best thinking and practice conducted by qualitative market researchers anywhere in the world.
A joint venture of the two leading associations representing the discipline, the Association for Qualitative Research (AQR) based in the UK and the Qualitative Research Consultants Association (QRCA) based in the USA, the fourth conference was held in Barcelona, Spain, 7-9 May 2008.
For more details, click here.
Proud
to be associated with the European Institute for Energy Research,
Karlsruhe, on Energy Savings, in India.
CONTACT
FACILITIES provides a unique dedicated one-way-mirror facility,
in Mumbai, with the compact venue (500 sq. feet) expressly created
for the purpose of conducting market research.
Youth: Our Area of Specialization
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'A TEENAGER' 75 years ago and Today |
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Ananda Gupta passed away quietly in a nursing home in London, on 8th December 2005. Perhaps the youngest fighter for freedom in the history of the Indian struggle for independence, he had been sentenced to a term of life imprisonment in 1930, at the tender age of 15 years, by the British rulers... |
A Message from the heart - of Aakash Degwekar. This talk was given by him, when he was 14 years old, at the Chrysalis workshop! Tweenagers, that persecuted group of people that comprises school going teenagers. This stage, where most emotional, mental and physical changes take place... |
